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Summer break doesn't make us think about kids heading back to school. Marketers, however, are already planning budgets.
Sponsored content, blending marketing and useful info, excels in targeted reach, storytelling, SEO, and credibility.
When crafting effective messaging, being able to put yourself in someone else's shoes goes a long way.
No matter what service or product you’re promoting, your customer should be the star of the show, not a spectator.
Benefits are tied to emotion, and it’s emotion that moves us.
Online reviews, star ratings, and testimonials are also word of mouth, in a form that can have a huge impact on your bus
With the holiday season in the rearview, the start of a ne year is a natural time for goal-setting in our personal lives
The holiday season starts early for marketers. Agencies shift into planning mode soon after Labour Day weekend...
As the holiday season approaches, the spirit of giving isn't just limited to individuals.
For many businesses, the November-December holiday season is a crucial time of year. For every shopper eager to spend, t
From beaches to blockbuster movies, sports events and festivals, garden projects, and road trips…
You can study the history of advertising, or you can just walk down a busy city street, and see that there has never bee
