PML Completes Lift Interactive Inc Purchase

Pattison Media Ltd. Completes Lift Interactive Inc. Purchase

May 30^th, 2025

Kamloops, BC – Pattison Media Ltd (PML) and Lift Interactive Inc. (Lift) are pleased to jointly announce the completion of PML’s purchase of the remaining shares of Lift.

Lift, founded in 2002 by Micah and Kristi Slavens and located in Edmonton, Alberta,is an award-winning, full-service digital agency focused on digital strategy, user experience design, and technology development. The firm’s focus has been delivering innovative online marketing strategies and digital solutions that transform how businesses connect with their customers.

PML,the largest broadcast group in Western Canada, operates across 32 communitieswith an impressive portfolio that includes 51 radio stations, 3 television stations, 20 news portals, and a digital marketing agency. For over 60 years, it has been committed to delivering exceptional local content and providing businesses with effective advertising solutions to connect with their audiences.

Since acquiring a partial stake in Lift in 2019, PML has worked closely with the company to launch and grow Nimble Digital. This innovative digital marketing solution helps local businesses improve their online presence with customized strategies and platforms. Nimble Digital has strengthened PML’s ability to offer complete media services, helping businesses of all sizes grow successfully.

Micah Slavens will remain with the organization, taking on an expanded role with PML as Chief Digital Officer. Micah’s focus will be how to integrate the digital offerings of PML, Lift and WMG into a more cohesive, efficient unit that we can continue to scale as this part of our business continues to grow.

This change will allow Andrew Snook, currently Director of Digital, to focus his efforts less on day-to-day operations and more on innovation in the organization, not only on the digital side of the business, but also in the traditional broadcast operations. To reflect this, Andrew will be moving into the role of Chief Innovation Officer.

PML and Lift share many of the same philosophies, vision, values and commitment to high service standards. The transaction will bring Lift and Nimble Digital entirely under the PML brand and allow efficiencies in this competitive advertising industry.