Summer is the perfect time to dive into an unforgettable book… but what book?
We polled some of our people from across departments to see which titles have made a lasting impression. The result is a hand-picked list of page-turners to inspire and inform.
Whether you’re flipping through a few pages with your iced coffee or escaping into a great read over a long weekend, these books are here to spark ideas, challenge assumptions, and energize your next big idea.
Building a Story Brand 2.0 by Donald Miller
"Everyone from reps, to clients, and in between could benefit from reading this book. It offers a clear, customer-centric, actionable framework that improves communication, marketing results, and brand clarity — all tailored for the modern business landscape. We even find it reliable on a personal level!"
Krissi Karadimas, General Sales Manager, 102.3 NOW! Radio/up! 99.3
The Work of Leaders by Barry Davis, Julie Straw, and Mark Scullard
“Amazingly practical business framework for helping your business manage and navigate change.”
Micah Slavens, Chief Digital Officer
Unreasonable Hospitality by Will Guidara
“...based on the power of customer service in the restaurant industry but such an eye opener about exceptional customer service that relates to every industry.”
Maria Doty, Digital Specialist Lead
Obsessed: Building a Brand People Love From Day One by Emily Heyward
“This read focusses on brand strategy, storytelling, consumer psychology and start-up culture. It gives ‘real world’ brand case studies - modern, relevant, savvy, and written by a female founder. She does a great job explaining how today’s most successful brands create emotional connections with customers right from the start.” Tasha Loewen, Retail Sales Supervisor, 107.5 Beach Radio
Breakout by Ryan Walter
“This is Ryan’s newest book, and it will help a leader with the tools to motivate and inspire their team.”
Mike Jean, Director of Metro Sales
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Et al.
“A rare business book that is both useful and tremendously entertaining.”
Andrew Snook, Chief Innovation Officer
7 Habits of Highly Effective People by Stephen R. Covey
"Not business or marketing specific but influenced everything for me."
Kathy Shaw, General Sales Manager, Island Divison
The Compound Effect by Darren Hardy
“This book is all about how small, consistent choices add up over time. It’s a simple concept, but really powerful. Whether it’s in business, health, or life in general, the idea is that little actions done daily can lead to big results. Definitely worth a read.”
Bryan Ford, General Sales Manager, Okanagan Division
The Let Them Theory by Mel Robbins
“‘At work, at home, with your kids…’ Best phrase ever. ‘Let them’ is one of the most freeing thoughts for your mind.”
Jasmin Doobay, Programming/Special Projects, Everything Lifestyle 365
Hey Whipple Squeeze This by Luke Sullivan
"For anyone who writes marketing copy for any medium, this book is required reading. I would say it's THE guide for writing digital, social and traditional advertising."
Sheldon Hovde, Creative Director, Metro Markets
Power Questions by Andrew Sobel and Jerold Panas
"I have always been a student of great questions and for me the key takeaway was asking the question 'Tell me more'. A simple reminder that great questions aren’t always complex; they’re open-ended, sincere, and invite deeper dialogue. This three-word question encourages others to open up, and often leads to the most meaningful conversations in both professional and personal settings." Katie O’Connor, Director of Non-Metro Sales
Slow Down, Sell Faster! by Kevin Davis
“...it teaches the salesperson how to recognize where the client is in the buying process. It also teaches how to determine what is most important to the client, so the salesperson can provide a solution that matches what the client needs.”
Marvin Perry, General Manager, Cranbrook/Fernie Division
Happy-Go-Lucky by David Sedaris
“Nobody has the ability to make me laugh out loud while reading quite like Sedaris, and the quick hit nature of the essays make it easy to pick up and set down on the go. If your sense of humor is a little dark, all his works are worth a read.”
Rick Street, Creative Director, 102.3 NOW! Radio/up! 99.3
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