With budgets under close scrutiny, it's critical to understand how your ad spend delivers. You should expect to be able to see how your marketing investment is performing. Whether you manage a full marketing team or handle advertising yourself, having access to meaningful data is no longer just nice to have. It’s part of making informed decisions about where your dollars go.
Radio has long been a trusted way to reach audiences, and now it can be measured in a way that aligns with modern expectations. Validate is an audio attribution platform designed to help advertisers better understand the impact of their radio advertising.
At its core, Validate provides insight into how radio advertising contributes to audience response. It gives advertisers a clearer picture of how their campaigns are performing, without requiring advanced technical knowledge or complex reporting to interpret the results.
While the explanation is straightforward, the value of Validate is that it enables greater confidence in using radio as part of a well-rounded marketing strategy.
More and more advertisers in Canada are opting in, and Validate’s expansion into the United States through Coleman Insights reflects broader adoption of Validate across the industry.
For advertisers, this momentum signals that radio measurement is no longer experimental. It’s becoming a practical, widely used way to better understand campaign performance.
Validate uses streaming data to help understand how audiences respond to radio advertising. Rather than relying on assumptions, it provides measurable signals that offer direction and clarity around campaign effectiveness.
Just as important is how the data is handled. Pattison Media developed the software and partnered with Momentum Media, an independent third party. This structure ensures advertiser data is safeguarded and removes potential conflicts of interest. For advertisers, that independence adds an important layer of trust.
Validate reporting is specific to each individual advertiser and their campaign. The insights reflect how that business’s audience responds to its radio advertising rather than generalized market trends or broad averages. It can also measure per individual ad, providing the ability to make changes or refresh creative to optimize performance.
The results are designed to be practical and understandable. They help advertisers evaluate performance, support planning conversations, and feel more confident including radio alongside other media in their marketing mix.
Having access to measurement doesn’t mean changing what works. It means making decisions with more clarity. Validate helps advertisers move forward knowing radio can be planned, evaluated, and discussed with the level of accountability expected across today’s media landscape.
To learn more about how Validate works, or to get Validate generating your business’s data, talk to your local Pattison rep or contact our team directly.
So what does this actually look like in practice? Here are a few real-world examples that show campaign data from clients who use Validate data to inform decisions.
A Furniture Store:
A Lumber and Building Supply Store:
An HVAC Company:
