The Power of Podcasting

June 13, 2023

January 19, 2024

Podcasting has become one of the go-to platforms for advertisers and brands to engage their audience with compelling content. According to Triton Digital, the number of people listening to podcasts has grown by 16% in the past year alone. This rise in listenership is a testament to the effectiveness of podcasting as a marketing tool for businesses to connect with their target audience. Brands like KPMG, California Closets, and Pattison Media along with a diverse group of brands ranging from car dealerships to charity organizations have added podcasting to their marketing strategy.

Podcasting presents a significant opportunity for advertisers and brands to engage with their audience in a personal and intimate way. Podcasts give the audience an opportunity to choose to spend time with a brand's content. With the continued growth of podcast listenership and ad revenue, podcasting is a powerful tool for brands looking to build brand awareness, establish thought leadership, and connect with their audience.

Podcasts, with their immersive storytelling capability and intimate delivery, allow brands to delve into topics of interest that directly resonate with their consumers, thereby fostering a deeper sense of affinity. Podcasts are more than just a vehicle for advertising. Podcasting provides a platform for brands to demonstrate their expertise, reflect their values, and convey their personality in a way that feels genuine and unintrusive. With the ability to break down complex issues into engaging discussions, they serve as educational tools that empower listeners and build trust.

Pattison Media congratulates our team at Everything Podcasts, named Podcast Agency of the Year at the 2023 Quill Podcast Awards. They also earned six nominations at the Quill Awards, and productions for clients California Closets and KPMG were honored with best-in-class awards. Everything Podcasts can help give your brand a voice.

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