Pattison Media and Paymi Launch Radio-Led Consumer Rewards Partnership Across Western Canada
FOR IMMEDIATE RELEASE – September 15, 2026
KAMLOOPS, B.C. - Pattison Media and Paymi have launched a new partnership to help consumers across Western Canada discover an easy way to earn cash back on qualifying everyday purchases with participating retailers and brands.
The partnership combines Paymi's cash-back rewards platform with Pattison Media's strong local presence across radio, television, digital and online news properties serving communities throughout British Columbia, Alberta, Saskatchewan and Manitoba.
The initiative will use a radio-led promotional campaign, supported by Pattison Media's broader media platforms where appropriate, to introduce consumers to Paymi and explain how cash-back rewards can be earned on qualifying purchases made with participating merchants.
Paymi is a free platform that allows eligible consumers to securely connect supported payment accounts and earn cash back on qualifying purchases with participating brands and retailers. Members receive rewards automatically when eligible transactions are recognized through the platform and can redeem accumulated cash back through Interac e-Transfer.
"Pattison Media has a long-standing commitment to connecting audiences with information, services and opportunities that can provide real value in everyday life," said Rod Schween, President of Pattison Media. "Paymi offers Canadians a simple way to earn rewards on purchases they are already making, and we are pleased to introduce this opportunity through the trusted local media brands our audiences engage with every day."
"Pattison Media's strong local presence and trusted connection with communities across Western Canada make the company an ideal partner for Paymi," said Mark Ditkofsky, Chief Operating Officer of EQ Works, Paymi’s parent company. "Together, we want to help more Canadians discover how easily they can earn cash back from participating retailers while increasing awareness of the rewards available to them."
Benefits for Advertisers
The partnership is also expected to create new opportunities for advertisers by helping Pattison Media better understand audience behaviour and engagement trends through aggregated and anonymized reporting. By connecting campaign activity with privacy-conscious audience insights, Pattison Media intends to explore new ways to demonstrate the effectiveness of local media and help advertisers make more informed marketing decisions. The initiative reflects Pattison Media's ongoing commitment to delivering measurable value for advertising partners across Western Canada.
"As media consumption and advertising measurement continue to evolve, advertisers are looking for better ways to understand audience engagement and campaign effectiveness," added Schween. "This partnership has the potential to provide valuable, aggregated insights that can help advertisers better connect with consumers while reinforcing the value of trusted local media."
Through the campaign, audiences will learn how to sign up for free, connect eligible payment methods, discover participating offers and earn cash back on qualifying purchases from participating merchants.
The partnership will also help the organizations better understand how trusted local media can connect consumers with relevant offers and drive engagement through privacy-conscious, aggregated campaign reporting. Pattison Media will not receive individual consumer financial information through the partnership.
By combining Pattison Media's local reach with Paymi's consumer rewards platform, the organizations aim to provide Canadians with a practical way to discover offers, earn rewards and receive greater value from eligible everyday spending.
To learn more or join for free, visit Paymi.com.
MEDIA CONTACTS
Pattison Media
Rod Schween
President, Pattison Media
Paymi / EQ Works
Mark Ditkofsky
Chief Operating Officer, EQ Works
About Paymi
Paymi is a free cash-back rewards platform that helps members earn cash back on qualifying purchases from participating merchants across Canada. Eligible members can securely connect supported payment accounts, shop online or in-store with participating retailers and receive cash rewards when qualifying transactions are recognized. Rewards can be redeemed through Interac e-Transfer. Learn more at Paymi.com.
About Pattison Media
Headquartered in Kamloops, British Columbia, Pattison Media is one of Canada's largest privately held, western-based media companies. Its operations span British Columbia, Alberta, Saskatchewan and Manitoba and include radio stations, television stations and online news properties serving communities across Western Canada. Pattison Media is a division of the Jim Pattison Group, a diversified group of operating businesses based in Vancouver. For more information, visit PattisonMedia.com or JimPattison.com.
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