Pattison Media Names Coleman Insights Exclusive Global Representative for Validate Audio Attribution
KAMLOOPS, BC and RALEIGH, NC, September 1, 2026 - Pattison Media and Coleman Insights today announced an expanded agreement naming Coleman Insights the exclusive global representative for Validate Audio Attribution, Pattison Media’s platform for measuring audio advertising performance and advertiser return on investment.
The new agreement expands a relationship that began with Coleman Insights serving as Validate's exclusive representative in the United States. Under the expanded agreement, Coleman will now represent Validate to radio broadcasters and audio organizations worldwide, leading business development, sales, onboarding, and client support.
Validate helps broadcasters and advertisers connect radio and streaming audio campaign exposure with measurable consumer action. The platform combines streaming listening data, audience estimates from trusted ratings providers, and proprietary attribution technology to estimate total campaign reach across broadcast and streaming. It also tracks website engagement and captures conversion activity for up to 90 days after exposure.
"Our relationship with Coleman Insights has demonstrated the value of combining Validate's technology with Coleman's research expertise, industry relationships, and commitment to client service," said Rod Schween, President of Pattison Media. "Expanding that relationship globally is a natural next step. Coleman will be an outstanding representative for Validate as we bring its capabilities to more broadcasters and advertisers around the world."
"We have seen first hand how Validate resonates with broadcasters seeking better ways to demonstrate the effectiveness of radio advertising," said Warren Kurtzman, President of Coleman Insights. "We are excited to build on the partnership we have established with Pattison Media and bring Validate to broadcasters around the world. As advertisers demand greater accountability from every media investment, Validate gives radio a practical and compelling way to demonstrate the results it delivers."
The expanded agreement combines Pattison Media’s continued investment in the development and evolution of Validate with Coleman Insights' global audio industry relationships and consulting experience. Together, the companies will work to broaden adoption of attribution measurement and help broadcasters strengthen advertiser relationships with timely, actionable evidence of campaign performance.
For more information about Validate Audio Attribution, visit ColemanInsights.com/Validate.
About Validate Audio Attribution
Validate Audio Attribution is an advertising measurement, conversion tracking, and attribution platform developed by Pattison Media. Validate helps broadcasters and advertisers measure campaign effectiveness through audience intelligence, attribution reporting, website engagement tracking, and performance insights that demonstrate the impact of audio advertising.
About Pattison Media
Headquartered in Kamloops, British Columbia, Pattison Media is Canada's largest private, western-based media company, with radio, television, online news, and digital operations serving communities across British Columbia, Alberta, Saskatchewan, and Manitoba. Pattison Media is a proud division of the Jim Pattison Group.
About Coleman Insights
Coleman Insights is a Raleigh, North Carolina-based media research and consulting firm serving broadcasters, podcasters, and media organizations around the world. The company provides strategic research, audience insights, and consulting services to help audio brands grow and strengthen their market position.
Media Contacts
Rod Schween
President, Pattison Media
Warren Kurtzman
President, Coleman Insights
WarrenKurtzman@ColemanInsights.com
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