For Immediate Release
January 7th, 2026
Kamloops, BC - Pattison Media is pleased to announce the appointment of Katie O’Connor as Chief Revenue Officer and Director of Sales, Metro Markets. With Pattison Media since 2010, Katie brings a wealth of experience and a proven track record of driving growth and innovation across our sales operations.
Since moving into the role of Director of Sales, Non-Metro Markets, Katie has played a pivotal role in shaping Pattison Media’s revenue strategies. She has spearheaded initiatives that delivered double-digit digital revenue growth across multiple markets and successfully led the integration of innovative digital solutions, expanding our client offerings and strengthening our competitive edge. Her ability to anticipate industry trends and align sales operations with evolving market demands has positioned Pattison Media as a leader in both traditional and digital media.
In her new role, Katie will oversee revenue strategy and execution, ensuring Pattison Media continues to deliver exceptional value to clients and audiences alike. Her leadership will focus on strengthening partnerships, enhancing client solutions, and championing our commitment to local media. Recognized for fostering high-performing teams and cultivating strong client relationships, Katie’s vision and expertise will be instrumental in shaping the future of our organization.
Katie will transition into this position to ensure continuity and seamless sales leadership as Mike Jean, current Director of Sales, Metro Markets, retires in April 2026.
“We are thrilled to have Katie step into this critical role,” said Rod Schween, President of Pattison Media. “Her strategic insight, proven leadership, and deep industry knowledge underscore our confidence in her ability to drive growth and innovation as we navigate the dynamic media landscape.”
Katie’s appointment reflects Pattison Media’s commitment to growth, innovation, and delivering exceptional results for our partners and communities.
Media contacts:
Rod Schween
President
About Pattison Media
Headquartered in Kamloops, B.C., Pattison Media, is one of the country’s largest, private, western-based media companies. Spanning British Columbia, Alberta, Saskatchewan and Manitoba, their operations currently encompass 51 radio stations, 2 television stations and 20 online news portals in 32 different markets. Pattison Media is a proud division of the Jim Pattison Group, a diversified group of operating businesses, based in Vancouver, which has grown to become one of the largest, privately held companies in Canada. Please visit www.pattisonmedia.com or www.jimpattison.com for more information.
