Pattison Media Promotes Bryan Ford to Director of Sales, Non-Metro Markets
For Immediate Release
February 20, 2026
Kamloops, BC - Pattison Media is pleased to announce the appointment of Bryan Ford, as Director of Sales, Non-Metro Markets.
Bryan began his broadcasting career as a news reporter and anchor in Prince Albert, Saskatchewan, before moving into radio sales, where he quickly rose to become the market’s top representative and later Sales Manager. In 2016, he relocated to the Okanagan Valley as Sales Manager in Vernon and was appointed General Sales Manager for the Okanagan division in 2017.
Under Bryan’s leadership, the team more than doubled its share of local radio revenue, expanded its digital presence with the launch of Vernon Matters and Kelowna10, and became one of Pattison Media’s top digital-performing markets in 2025.
A lifelong student of sales, leadership, and media, Bryan is known for fostering cultures built on accountability, collaboration, and long-term relationships. Outside of work, he enjoys time with his wife Kristin, and their two children, and is an active volunteer with numerous Okanagan community organizations. Bryan will assume his new role as of March 1st, 2026.
Katie O’Connor, PML’s Chief Revenue Officer shared,” Bryan has consistently stepped up to lead key initiatives while delivering strong results with a high-performing sales team. A collaborative and hands-on leader, he works alongside his team in the field, bringing energy, commitment, and a genuine investment in their success. This
promotion reflects both his results and the strength of his leadership, and we are excited to see the impact he will make across our Non Metro Markets.”
Pattison Media extends our congratulations to Bryan on this well-deserved appointment. We are confident that his depth of experience, proven leadership and strong track record of results will continue to support the ongoing success and strategic growth of the sales organization.
Media contacts:
Katie O’Connor
Chief Revenue Officer
katie.oconnor@pattisonmedia.com
About Pattison Media
Headquartered in Kamloops, B.C., Pattison Media, is one of the country’s largest, private, western-based media companies. Spanning British Columbia, Alberta, Saskatchewan and Manitoba, their operations currently encompass 51 radio stations, 2 television stations and 20 online news portals in 32 different markets. Pattison Media is a proud division of the Jim Pattison Group, a diversified group of operating businesses, based in Vancouver, which has grown to become one of the largest, privately held companies in Canada. Please visit www.pattisonmedia.com or www.jimpattison.com for more information.
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