Developing Your Unique Selling Proposition
Your USP guides your messaging, your customer service, and your company’s culture overall. It’s worth taking the time to get it right.
Here are a few steps to get started.
- Be specific about the exact problem you’ll solve for your target market
- Find the gaps in your market – the niche that no one else is filling or that you will do a much better job of filling
- Now look at it from the customer perspective – are there any pain points left that you can address for them?
- Ensure your USP aligns with your values, and answers the spoken or unspoken question of what you believe
A USP guides the look and feel of your website and physical location, and helps every piece of your marketing stay cohesive.
It can serve as a great touchstone when making decisions such as whether the addition of new products or services would align with what you’ve taught your customer to expect.
Communicating your USP to your employees can also greatly impact how they feel about where they work and equip them to be positive representatives of your brand.
A USP is a powerful tool. It can attract potential customers and earn the loyalty of the ones you have.