Marketing that does double duty is a chance for your budget to go further and to have a greater impact.
Research shows that radio can have a multiplier effect on other marketing forms. A study by the EGTA showed significant results when radio is combined with television and online strategies.
This is partly due to radio's ability to use audio to appeal to a listener's emotion and recall from production elements like jingles and music. In addition, the repetition available through radio delivers that oh-so-important opportunity to stay top of mind. This recognition increases the likelihood that a listener will click on your business when they see it in search engine results.
Radio has always been effective on its own. By also helping boost the effectiveness of other marketing tactics, it continues to earn its spot as part of your ad spend.
Ready to put radio to work for you? Contact us to speak to our team.
