Senior Digital Specialist

Western Canada

Pattison Media is looking for a detail-oriented and motivated Senior Digital Specialist to join our growing Digital Marketing division. This is a foundational role that supports our sales and digital strategy teams from behind the scenes. Perfect for someone who loves organization, collaboration, and making complex projects run smoothly.

You will have an insatiable appetite for digital marketing and the unique ability to work effectively amongst multiple teams. You will be a key player on this dynamic and competitive team that delivers integrated media solutions throughout markets in Western Canada. This position reports to the Digital Specialist Lead. The successful candidate can be based anywhere in Western Canada, but preference will be given to those based in any one of our Radio and Television markets.

Background

Pattison Media’s Digital Marketing team offers a full suite of solutions including SEM, SEO, social media, Programmatic Advertising, and website development — helping businesses across Western Canada grow and thrive through smarter marketing.

Responsibilities:

• Work with core Pattison Digital team in developing best practices across multiple markets
• Participate in client meetings and presentations to help identify client needs and provide expert input
• Recommend the best digital marketing and website solution to our Advertising Consultants/clients
• Participate in team meetings and provide regular timely updates
• Work with Customer Success Representatives to transition sales into client onboarding
• Be up to date on the latest digital marketing trends
• Have expert level knowledge on our Nimble Marketing and Website Solutions

Qualifications

• Minimum 5-8 years of hands-on experience in digital marketing, with a focus on SEM, SEO, social media, or programmatic advertising – sales or strategy experience preferred
• Learn and understand client businesses
• Recognize industry patterns and trends
• Clearly outline client objectives and communicate goals to the team
• Recognize the importance of an optimized website in driving conversions
• Use appropriate tools to develop SEO & SEM recommendations that support client goals
• Act as a liaison on multiple projects for the sales team, customer success team and operations.  
• Be very detail oriented and organized
• Make budget and strategic recommendations based on campaign performance
• Be informed of general trends in websites and digital marketing including programmatic advertising, video advertising, social media, SEM and SEO
• Participate in team meetings to capture ideas and notes and translate those into actionable tasks
• Have a big picture understanding of what is important and what needs to happen next for our clients
• Familiar with third-party web tools, including Google Drive, GA4, SEM Rush, Slack and Airtable (a plus)
• Familiar with web builders and Content Management Systems, including Squarespace, WordPress, Webflow
• Experience with paid ad platforms, including Meta Business Suite, Google Ads, Hivestack
• Proficient with Microsoft Office
• Basic understanding of SEO
• Legally eligible to work in Canada.

Sound like you? We would love to meet you! You can apply online below or send your resume and cover letter along with a completed copy of the Pattison Media Self ID form by May 4, 2026, to:

Maria Doty

Digital Specialist Lead

maria.doty@pattisonmedia.com

Pattison Media is committed to our social responsibility of equal opportunity employment and does not discriminate against any employee or applicant on the basis of race, color, ancestry, national origin, disability, medical condition, gender identity, sexual orientation, or age, religion, expression, marital status, or other non-job-related criteria. We encourage members of all designated groups to identify themselves using our self identification form, as doing so will help us correct under-representation of those individuals in our company.