General Sales Manager

Okanagan Division

We are seeking an experienced Sales Manager with strong leadership skills to lead our high-performance sales team in the Okanagan.   This position oversees our 2 markets located in Kelowna and Vernon and will be based in the central Okanagan.  This role goes beyond driving revenue—it’s about mentoring a team, building lasting client relationships, and positioning Pattison Media as the leading partner to serve our local radio and digital clients in a highly competitive, multi-market, multi-product division.

This position reports to the Director of Non-Metro Sales.

Responsibilities

• Lead, mentor, and inspire a team of sales professionals to meet and exceed performance goals.  
• Maximize advertising revenue on radio and digital platforms, while managing key accounts and long-term relationships.
• Establish local sales budgets in conjunction with Director of Sales, Non-Metro markets and General Manager.
• Foster a culture of collaboration, accountability, and innovation within the sales team.  Drive accountability within the team to ensure consistent delivery on goals and client expectations.  
• Identify opportunities for team members to grow professionally and provide ongoing coaching and training.  
• Develop and implement a rolling 12-month business plan to achieve quarterly and annual budget goals.  
• Build and maintain a strong working relationship with programming, traffic, creative, production, promotions, digital and financial departments

Qualifications

• Minimum 3 years of experience in a broadcast media sales leadership role, plus minimum 5 years of related experience in a sales position.
• Demonstrate ability to build, manage, and lead high-performing sales teams.
• Strong analytical skills with the ability to develop and execute successful sales strategies.
• Exceptional communication, negotiation, and relationship-building abilities.  
• Proficiency in CRM platforms, sales analytics, and other relevant tools.  
• Experience selling local digital media.
• Must have a valid driver’s license, reliable vehicle, and authorized to work in Canada.

What we offer

• Competitive salary with performance-based bonuses.  
• Comprehensive benefits, RRSP matching and paid time off.
• Leadership role with opportunities to shape the future of the company.
• Professional development programs to support career growth.
• A collaborative, innovative, and mission-driven work culture.

You can apply online below or send your resume and a completed copy of the Pattison Media New Applicant Self ID form by April 15, 2026, to:

Katie O’Connor

Chief Revenue Officer

Katie.Oconnor@pattisonmedia.com

Only those selected for an interview will be contacted.

Pattison Media is committed to our social responsibility of equal opportunity employment and does not discriminate against any employee or applicant on the basis of race, color, ancestry, national origin, disability, medical condition, gender identity, sexual orientation, or age, religion, expression, marital status or other non-job-related criteria. We encourage members of all designated groups to identify themselves using our self identification form, as doing so will help us correct under-representation of those individuals in our company.

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